The battle of the AMLs – Amazon Machine Learning Vs Azure Machine Learning

As machine learning has become more accessible to businesses and the number of products currently available has risen in the market, the question is regularly asked of us as leaders in data and analytics to recommend, or at least provide insight, into some of those products.  Machine learning has become more accessible and there are…

From watercooler discussion to corporate Data Analytics in record time

For those who have been involved in conventional Business Intelligence projects you will be all too familiar with the likely contiguous chain of events and the likely outcome. It typically goes something like this: The idea is incubated by someone (very often this would be within ICT), a business case for a project is written,…

Strategic Segmentation

Preface Market segmentation is a common practice in marketing and sales in order to better understand – and therefore be better able to target – customers. This same principle, though, can be applied to any business problem where the division of a diverse population into sub-populations based on similarities (or differences) would be advantageous. Fortunately,…